Understanding Fabric Labels: What Is Actually Sustainable
Organic, recycled, natural — the labels on clothing can be confusing. Here is what they actually mean.
How to Shop More Sustainably Without Spending More
Sustainable fashion is often positioned as a luxury — organic cotton tees at €80 each, ethical brands with premium pricing. The reality is that the most sustainable wardrobe choices are often also the most economical ones.
Buy less, buy better
The most impactful thing you can do is simply buy fewer items. Every garment produced has an environmental footprint. Buying half as many pieces — even if each one costs slightly more — reduces your impact significantly and often saves money overall.
Practical strategies
- Apply a 30-wear rule: only buy if you can imagine wearing it 30+ times
- Repair before replacing — most minor damage is fixable cheaply
- Shop secondhand for trend pieces, buy new only for wardrobe foundations
- Choose natural fibres over synthetics where possible
- Care for your clothes properly — correct washing extends lifespan dramatically
Our sustainability commitment
We partner with suppliers who meet our environmental and labour standards. Find out more about our approach.
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